"I create cool stuff, with cool people"

Project 1

An infographic which shows the different steps in a creative proces and how a designer uses these steps.

Project 2

The proces of designing an infographic regarding the impact of Diabetes Type 2 in the Netherlands.

Project 3

A campaign poster focused on spreading the impact of fast fashion culture in current society.

Project 1

infographic creative proces bigger

This infographic shows a pathway through the creative proces of a designer and the different aspects of every step and what usually happens in these steps. The infographic is designed in Adobe Illustrator. Illustrations are my own. It was my intention to make use of several design-principals including; Gestalt, Balance, Flow, Use of Color and more.

Project 2

infographic diabetes bigger

This infographic shows the impact of Diabetes Type 2 in the Netherlands. We used different metrics for different data to lead the reader through important information. Such as; disease-spread age-spread and estimated costs. The infographic is designed in Adobe Illustrator. Illustrations are my own. It was my intention to make use of several design-principals including; Gestalt, Balance, Flow, Use of Color and more.

Project 3

campagneposter bigger

This campaignposter is about fast-fashion and waste-culture. It was made to raise awareness for these subjects since they are big worldwide problems in this day and age. In the poster you see a black jacket, with a white label saying; 'Stop Fast Fashion'. The poster was designed in Adobe Photoshop. It was my intention to make use of several design-principals including; Gestalt, Balance, Flow, Use of Color and more.

Born in Arnhem, the Netherlands in 2003 - Toby van der Hoop is a designer and front-end web developer. After earning a foundation degree in Commercial Economics (HBO) he is currently studying for his Bachelors Degree Communication & Multimedia Design at the HAN University of Applied Sciences. It is here at the HAN, where he is learning front-end web development, parts of graphic design and working together in a teams to complete complex tasks. A few of these tasks are shown on this website, where visitors are able to see finished products, prototypes and design -processes from scratch.